NRL club Cronulla has established a joint venture with sponsor LeasePLUS to provide novated car leasing services.
The two entities have established a separate company, SharksPLUS, that will attempt to source clients from within the football club’s sponsors and small-to-medium-sized businesses in the Cronulla shire in Sydney’s south.
LeasePLUS founder and group managing director Aytunc Tezay says the Sharks and his company will share in any profits the joint venture makes. “What will happen is that the Sharks will handle the promotion and marketing side of the business and LeasePLUS will stand behind it and offer the novated car leasing services,” Tezay says.
The entity has already been established legally and has begun operating ahead of a full launch before the Sharks home game against the New Zealand Warriors on April 5.
Tezay says the business will aim to win support from Sharks existing and prospective sponsors and will appeal to the SME market in the Cronulla shire.
“This is going to be a perpetual on-going concern with no expiry date. The success of the venture will dictate the length of the deal.”
The Sharks have been attempting to sign sponsors after a year of off-field issues, including being heavily fined by the NRL, and coach Shane Flanagan being suspended in relation to a investigation by the Australian Sports Anti-Doping Authority into the team’s conditioning program in 2011.